Recommended Resources
Books, tools, and resources we actually use and recommend.
The Mom Test
by Rob Fitzpatrick
How to talk to customers and learn if your business is a good idea when everyone is lying to you. Essential reading for customer discovery.
Demand-Side Sales 101
by Bob Moesta
Stop selling and help your customers make progress. A Jobs-to-be-Done approach to understanding why people buy.
The E-Myth Revisited
by Michael E. Gerber
Why most small businesses don't work and what to do about it. The classic on building systems vs. doing everything yourself.
Claude Code
by Anthropic
AI-powered coding assistant that thinks with you. We use it daily for everything from architecture decisions to debugging.
Perplexity
AI-powered research assistant. Great for quick research, competitive analysis, and getting up to speed on new topics.
The Path to Product-Market Fit
by Robbie Snyder
Weekly newsletter on finding product-market fit. Practical insights from someone who's been in the trenches.
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