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Recommended Resources

Books, tools, and resources we actually use and recommend.

Book

The Mom Test

by Rob Fitzpatrick

How to talk to customers and learn if your business is a good idea when everyone is lying to you. Essential reading for customer discovery.

Book

Demand-Side Sales 101

by Bob Moesta

Stop selling and help your customers make progress. A Jobs-to-be-Done approach to understanding why people buy.

Book

The E-Myth Revisited

by Michael E. Gerber

Why most small businesses don't work and what to do about it. The classic on building systems vs. doing everything yourself.

Tool

Claude Code

by Anthropic

AI-powered coding assistant that thinks with you. We use it daily for everything from architecture decisions to debugging.

Tool

Perplexity

AI-powered research assistant. Great for quick research, competitive analysis, and getting up to speed on new topics.

Newsletter

The Path to Product-Market Fit

by Robbie Snyder

Weekly newsletter on finding product-market fit. Practical insights from someone who's been in the trenches.

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